We have completed our first major partnership with Team DSM-Firmenich PostNL (previously Team DSM). Starting in Q1 of 2021, our product will be used by just under 60 of their cyclists for purposes of weight training. A quote from the Team is included below.

“Team DSM brings strength training to the next level with Fitlift.”

We are excited to announce our partnership with FitLift from 2021 onwards. FitLift is a strength training application based on revolutionary technology, that allows us to lift our athletes to the next level. The system combines intertial motion tracking technology, provided by Xsens, with powerful algorithms that enable us to provide real time feedback on lifting technique and movement velocity in our strength training sessions. This gives us the tools to get the exact adaptations out of each session and reduce the risk of injuries. Secondly, the post-analysis of these metrics will support our Experts and Trainers group to further optimize overall training periodization and supplementary planning on long-term.”

For more details, please visit their post here